“Foot Locker’s amazing backbone will allow us to deliver to more customers, get our products to customers faster, and explore international opportunities,” Johnson says. I think Foot Locker is taking that first step and putting a stake in the ground.”Ĭlearly, both sides will benefit in this marriage-and so will you.

“But in the retail space, there hasn’t been a real impetus to invest in the future. “If you look at the food industry, for example, the big players like Kellogg and Coca-Cola have been making investments and acquisitions in indie food brands for a while now,” she says.

“Foot Locker’s amazing backbone will allow us to deliver to more customers, get our products to customers faster, and explore international opportunities.”Īccording to Carbon38 co-founder and CEO Katie Warner Johnson, Foot Locker’s investment marks the first time a large activewear retailer has joined forces with a fitness fashion start-up-something that’s happening a lot in other markets. Not only did the brand recently confirm it’ll be opening its first permanent brick-and-mortar shop in Los Angeles this summer-at Palisades Village, one of the most buzzed-about new retail developments in the city-but it also just announced an investment partnership with Foot Locker, which took a $15 million minority stake in Carbon38 a few weeks ago.

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